Welcome to the Sports & Social Responsibility Summit 2010
Corporate social responsibility is no longer an option; it’s a necessary part of business that is both good for society and good for business.
Society’s understanding of environmental and ethical issues is becoming increasingly sophisticated and values are changing to match. These beliefs are no longer in the margins. The majority of people now expect businesses to maintain high ethical values and make significant contributions to a sustainable future.
Businesses that fail to engage with this growing agenda risk falling out of favour with the public and being seen as out of step with current business practices. Similarly those who act purely as a public relations exercise or “greenwash” are likely to have their images tarnished.
And the business of sport is no different.
Following on from our inaugural, sold-out, Sport and Social Responsibility Summit in May 2009 this landmark event again returns for a day of insight, best practice and debate held at Cass Business School, London on March 19th 2010.
Bringing together a host of speakers detailing best practice from the largest international rights holders to small grassroots organisations the Sport and Social Responsibility summit will take a fresh look at sport and social responsibility. Topics to be covered on March 19th include:
- The changing role of CSR
- Telling the world...Successfully communicating your CSR programme
- Building relationships between sponsors, rights holders and charitable partners
- Developing grassroots programmes
- Case studies from leading organisations .... and many more!
Keep checking back to the website as new information is being added every day!
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