The SportBusiness Sport and Social Responsibility Masterclass …

an intensive day of focussed learning and inspiration for brands, sports bodies, campaigns and causes.

There’s no doubt sport is a powerful driver of social responsibility programmes and that brands are eager to identify appropriate projects. But it is less clear exactly how sports-based social programmes deliver specific and measurable brand and business benefits to commercial partners.

The first SportBusiness Masterclass will teach you how to plan and deliver social responsibility programmes which deliver optimum results for all stakeholders – sports bodies, commercial partners and the causes themselves. The Sport and Social Responsibility Masterclass is built around detailed analysis of five case studies, each presented by representatives of the sports, brands and causes involved. They will be selected to highlight best practice, innovation and problem-solving. Each will follow the journey from objective setting to assessment of results in an environment designed to encourage frank discussion of the obstacles faced and how were overcome.

Every session will include a substantial question & answer session and discussion. The result will be an intensive but hugely productive day of focused learning designed to deliver a deeper understanding of the issues around sport and social responsibility and equip delegates with inspirational and practical examples which will help them make better decisions and operate more effectively.

Sport and Social Responsibility Masterclass Focus

• Identifying appropriate CSR relationships.

• Setting objectives.

• Developing strategies.

• Budgeting.

• Communications.

• Sustainability.

• Common obstacles.

• Problem solving.

• Measuring and evaluating outcomes.

Who should attend?

The Masterclass is designed for representatives of:

• Brands

• Sports clubs, governing bodies and property owners

• Campaigns, causes, NGOs.

How to book your place as an attendee The Sport and Social Responsibility Masterclass is limited to a maximum of 50 places to ensure that each attendee gets the most out of the day. Call +44 (0) 207 954 3514 or email infoteam@sportbusiness.com to guarantee your place or for more information.