World football governing body FIFA will are confirmed as speaking at the Sport and Social Responsibility Summit where they will present and answer queston on their World Cup 2010 ticket fund initiative.

In this case, FIFA, recognising the increasing demand from its sponsors for social responsibility platforms, made available hundreds of thousands of complimentary FIFA World Cup tickets to provide a valuable platform upon which to build sustainable social and community programmes. The initiative also provides many good examples of how corporates can generate business benefits from genuine social responsibility engagements.