Sport and Social Responsibility Summit 2011 Programme – 18th March 2011

08.15– 09.15 Registration, coffee and networking

09.15 – 09.25 Welcome from SportBusiness Group & Charles Russell

Kevin Roberts, Editorial Director, (SportBusiness Group) and Keir Gordon (Charles Russell LLP)

09.25 – 09.45 CSR in Action #1 - Kick It Out and Ford

Paul Elliott (Kick It Out) and Mitra Janes (Ford UK)

09.45 – 10.10 The Bribery Act and what it means for the sport industry

Paul Stone, Partner, Competition & Regulation (Charles Russell LLP)

10.10 – 11.00 Panel Discussion One – What makes a successful CSR campaign? 

Organisations judge the success of CSR programmes by a number of different standards. Typically the parties involved have varied goals and outcomes. Yet few endeavours can be carried out without measurable results. What objectives within any campaign can be measured?  What different methods of measuring CSR programmes are there? Can you measure all campaigns? What problems can emerge in the measurement of CSR programmes?

Panellists: Kirk Harrison (Barclays Spaces for Sports), Heather Smith (Aviva), Alison Braybrooks (Corporate Citizenship) & Eric Anderson (BT)

Moderator: Kevin Roberts (SportBusiness Group)

11.00 – 11.30 Networking coffee break

11.30 – 12.00 Presentation - Professional Athletes: Cultural Icons or Social Activists?

Jack Brewer (Brewer Sports International)

12.00 – 12.45 Panel Discussion Two – From brand equity to consumer advocacy: The reality of CSR and Social Media.

It is hard to escape the power or potential of social media. Few CSR campaigns are carried out a social media strategy.  In what ways can it be used to develop successful programmes or communicate better brand and property messages? Can social media target areas not normally engaged by the property or brand? What success stories or cautionary tales exist in this growing area

Panellists: David Connor (Coethica), Shaharazad Abuel-ealeh (1GOAL) & Jamie Tosh (kick4change).

Moderator: Becky Willan (Given London)

12.45 – 14.00 Networking lunch

14.00 – 14.45 Research Presentation and Q+A – Edelman ‘goodpurpose’ report.

The goodpurpose study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted in 13 countries among more than 7,000 adults. It is the only global study of its kind and here we get to see an exclusive look at the findings. The presentation will be delivered by Mitch Markson (Edelman) who afterwards will be joined for a Q+A with Kevin Roberts (SportBusiness Group).

14.45 – 15.20 Panel Discussion Three – Where next for sport, brands and the public sector?

Sport has never played a bigger role in society. And this growth has delivered strong links between the private and public sectors in delivering CSR programmes. If the public sector changes the funding of social properties what role does business have? What ways are there for the public and private sectors to work together to deliver effective results? How does this change the relationship between properties and sport for good programmes?

Panellists: Grant Cornwell (Tottenham Hotspur Foundation), Caroline Weber (Sport England) & Gary Richardson (Sports Traider)

Moderator: Kevin Roberts (SportBusiness Group)

15.20 – 15.50 Networking coffee break

15.50 – 16.15 CSR in Action #2 – The Social Impact of the Blue Mile

Paul White (Sport Environment) & Simon Lewis (WWF)

16.15 – 16.35 Where next? Viewpoint and Q&A. What is the future of CSR and sport?
Anne-Cécile Turner & Neil Dobson (Blueshift)

16.30 – 16.45 Closing Remarks Kevin Roberts (SportBusiness Group)

16.45 – 18.00 Networking Drinks Reception