On the 18th of March 2011 former athletes, sport governing bodies, charities, marketers and lawyers met at the offices of the event sponsor, Charles Russell LLP, in London to discuss the relationship between the sport industry and corporate social responsibility (CSR). The question put forward at the conference by the organizers SportBusiness Group was, "How will the relationship between sport, brands and social projects develop in the years ahead"?
Sport and Social Responsibility Summit 2011 Programme – 18th March 2011
08.15– 09.15 Registration, coffee and networking
09.15 – 09.25 Welcome from SportBusiness Group & Charles Russell
Kevin Roberts, Editorial Director, (SportBusiness Group) and Keir Gordon (Charles Russell LLP)
09.25 – 09.45 CSR in Action #1 - Kick It Out and Ford
Paul Elliott (Kick It Out) and Mitra Janes (Ford UK)
The FA, England and Wales Cricket Board, The Premier League, News International, Youth Sports Trust, Legion Sports Limited, National Olympic Committee of Denmark, University of Stirling, BrandRapport UK, RFU, Nike, McLaren F1, IMG, Saracens RFC, Laureus, Big Red Management, The Football League, Southend FC, Surrey County Cricket Club, Lexis PR, HSBC, British Horse Racing Authority, F1 Management, LTA, Fast Track, British Swimming, Sport One Danmark, KTB PR, Williams F1, RBS Aviva, Peace and Sport, Kick It Out, Tottenham Hotspur, Edelman, Coethica, Sports T
Jack Brewer will jet in from the USA to give a keynote presentation looking at the hot topic of 'Professional athletes: cultural icons or social activists?' to delegates at the Sport and Social Responsibility Summit 2011.
About Jack Brewer
The official hashtag for the Sport and Social Responsibility Summit is now being used - #ssrs2011
All communication leading up to the day on Twitter will use this tag. And we encourgae delegates to use this to communicate with each other in ther run up to the day. We are also offering delegates to ask questions to our speakers via this tag.
The SportBusiness Group Events Division Twitter is @SBGEVENTS
Mitch Markson President of Consumer Marketing and Global Creative Director at Edelman will presenter data from goodpurpose™.
goodpurpose™ is Edelman's brand of social purpose marketing. Each year a goodpurpose™ Consumer Study is undertaken in order to better understand consumers understanding and involvement with social issues, brands and “good causes.”
Kirk Harrison, Head, Barclays Spaces for Sports has confirmed he will join our speaker line up for the 2011 Sport and Social Responsibility Summit.
For the past two years the Sport and Social Responsibility Summit has been the leading voice on this rapidly developing area and has tracked the changes and growth of the relationship between sport, brands and CSR programmes.
SportBusiness Group is delighted to confirm that the 3rd annual Sport and Social Responsibility Summit will be returning to London on Friday March 18th at the HQ of our event sponsors Charles Russell LLP.
All delegates attending the Sport and Social Responsibility Summit will receive a report of the day's activities emailed directly to them following the conference. The report will be written by Richard Foster who has written on sport for various websites and publications, including the Guardian as well as working for the BBC. Richard works as a consultant for Criticaleye, the pre-eminent network for UK business leaders, and is also currently writing a book on football.