|
Registration, coffee and networking |
8:15am - 9:15am |
|
Welcomes - SportBusiness Group & Cass Business School |
9:15am - 9:30am |
|
SportBusiness Group 2010 Parliamentary Citizenship Awards Winner - Bristol Rugby |
9:30am - 10:00am |
|
Discussion One - The Changing Role of CSR: Piara Powar - Kick It Out, Dominic Reilly - Williams F1, Joe Griffin - Blackbird Corporate Responsibility and Steven Day - Fulham FC Foundation. |
10:00am - 11:00am |
|
Networking coffee break |
11:00am - 11:30am |
|
Case Study One - Brands and properties (NBA Cares) |
11:30am - 12:15pm |
|
Telling the world… Successfully communicating your CSR programme. Effective communication is central to realising the brand and business potential of social responsibility. James Thelluson delivers essential insights and a check-list of key actions. |
12:15pm - 12:45pm |
|
1GOAL Campaign (Rupert Daniels) |
12:45pm - 1:00pm |
|
Lunch |
1:00pm - 2:00pm |
|
Case Study Two – Brands and major events (FIFA and the WC2010 Ticket Fund) |
2:00pm - 2:30pm |
|
Discussion Two – Relationships: Creating the perfect triangle (Jon Long - the ICC, Annabel Pritchard - Deloitte, Wayne Morris - Premier Rugby, Kai Muller -SPORTFIVE and and Mike Blackburn BT). |
2:30pm - 3:30pm |
|
Networking coffee break |
3:30pm - 4:00pm |
|
The public and private partnership within sport (Professor Stefan Szymanski) |
4:00pm - 4:15pm |
|
Building partnerships at the grassroots StreetGames presentation and Q&A (Richard Moore & Kerry McDonald) |
4:15pm - 4:45pm |
|
Closing keynote - “Making sports teach the right lessons” (John Amaechi) |
4:45pm - 5:15pm |
|
Networking |
5:15pm - 6:30pm |
