The Sport and Social Responsibility Summit

Annabel Pritchard is Head of London 2012 sponsorship at Deloitte, the largest sponsorship programme Deloitte has ever undertaken in the UK. She is responsible for the marketing and activation of Deloitte’s sponsorship of London 2012, ensuring that the Games provide a differentiated positioning for Deloitte amongst its clients, targets and its 12,000 people. The London 2012 programme also includes the award-winning Deloitte Disability Sport initiative and the Deloitte Ride Across Britain.

Previous to Annabel’s London 2012 role she was Deloitte’s Brand Manager. Working with her team, she was responsible for all elements of the firm’s brand strategy in the UK, including brand management, visual identity management and brand engagement.

Before joining Deloitte, Annabel was Corporate Brand Manager at The Chartered Institute of Marketing, where she relaunched CIM’s award-winning magazine, ‘the marketer’.  During her time there, she developed CIM’s brand positioning, with the aim of setting the Institute apart as thought leaders in the marketing industry.

Prior to CIM, Annabel gained both professional services and FMCG sector experience working for brands such as PA Consulting Group and Nestlé.