Anne-Cécile is the founder of Blueshift, an agency specialised in sustainability consultancy helping brands, NGOs and Event organisers in their voyage to a more sustainable life.  She also heads up the Multi One Attitude Foundation, an NGO whose mission is to bring people together to solve water sustainability issues, using sailing as a means for education, innovation and action.
Anne-Cécile is a WWF One Planet Leader trained with the latest sustainability management tools and practices. She has 14 years of solid international experience in marketing, sponsorship and management across the worlds of media, sport entertainment and CSR, working with brands from both rights holder and agency perspectives. She was most recently head of the international sponsorship and experiential marketing network for Aegis Media in London. Her previous experience gives her a combination of expertise of media and marketing agencies having worked for Hachette Group, EuroNews, BBC World, Arte and for Carat Sport in France on brand sponsorship strategies.

About Blueshift 
The business world has changed. Any kind of organisation now has a role to play to embed sustainability in its working practice, not only because it is the right thing to do but also because it is simply good business sense. At the crossroads of sport and communication, Blueshift cover the three strands of Sustainability: people, profit and planet. Relying on a network of skilled professionals sharing the same values and highly qualitative approach,Blueshift has created solutions for professional sport events to be more sustainable, for brands to create meaningful programs and for NGOs to flourish in a more sustainable way.  Blueshift offers valuable consultancy within this area, providing the guidance and tools on three types of services: sustainability strategy and management, sustainability communications and sustainable events helping organisations navigate to a more sustainable future…and CREATE CHANGE!