The Sport and Social Responsibility Summit

Max Hamilton joined the National Basketball Association (NBA) Europe, Middle East and Africa in June 2007, helping to establish the London office, which has grown to 33 people in the 3 years since.

Initially Max focused on driving NBA EMEA’s marketing strategy and managing the league’s events and marketing partnership relationships in the region, including EA Sports, adidas, Coca Cola and HP in his role as Marketing Director. Max has recently become Senior Director for Business Development in EMEA, where his mandate is securing partners for the newly launched NBA Partner Programme. Max is eagerly awaiting the official announcement of this years NBA Europe Live Tour schedule.

Before the NBA, the native Dublin born and avid Ireland, Liverpool and Boston Celtics fan spent time as a Client Service Director in the advertising industry, working with TBWA| nework in Hong Kong, Sydney and Australia.