The Sport and Social Responsibility Summit

Richard has been at the forefront of the sport and entertainment marketing industry for over seventeen years and has developed strategic campaigns and implementation for a wide number of award winning sponsorships. 

Richard formed Capitalize Ltd in 1995 aiming to invigorate the sport and entertainment industry and develop creative and sustainable campaigns with a marketing backbone for corporate clients.  Capitalize has grown organically and today has a full-time staff team of 25 executives and a turnover of more than £4million per annum.  Clients include some of the world’s best known brands including PUMA, Bacardi-Martini, Ray-Ban, Standard Chartered Bank, Yamaha, Schroders and Carlsberg-Tetley to name but a few. 

Richard was a founding director of ESA, the European Sponsorship Association, and has been credited with helping to build sponsorship as a crucial element of the marketing mix.  As Chairman of ESA’s Training and Education Committee, Richard provided high quality and affordable training to all levels of staff interested in sponsorship. 

Richard is the founding Chairman of Future Sponsorship, Europe’s leading conference for the sponsorship industry.

Richard lives in West London with his wife Louise and their three children.  He is a competitive sailor and keen cyclist.