Simon is responsible for WWF projects relating specifically to the 2012 Games and, more generally, to helping WWF make a hearts and minds connection between people's passion for sport and their concern for the environment.

An inglorious amateur rowing career with an obscure London club ended with Simon and crew being fished out of the Thames in October, missing half their boat. Nowadays Simon limits his sporting ambitions to jogging along the Hastings seafront or watching the Tour de France.